With the Nutrogen app, you have the flexibility to set your own pricing for your clients. We provide you the app at a wholesale rate, and you can on-sell it at a price point of your choice.

If you need help on how to offer nutrition we can share what 230+ businesses are doing right now in the app.

It is $2.50 per active user / week. This means for just $2.50 a week you can offer your members full nutrition support.

I think the better question is how much can you make...because if it is an expense you are doing it wrong. Even if you don't sell it or pass on the price to members then it should be a key component of helping you attract more members, and keep them for longer.

*speak to us about how we can reduce this $1 when included as a part of base memberships.

You should offer nutrition coaching because it is the single most impactful service you can add to your business, solving your clients' biggest obstacle while creating a high-margin revenue stream for you.

Here’s why it’s essential:

1. Your Members Can't Out-Train a Bad Diet. The hard truth is that the hour your members spend in the gym can be completely undone by the other 23 hours of their day. When they don't see the results they want, they blame the training or your gym, not their diet. By offering nutrition coaching, you take control of the entire results process, ensuring your clients succeed and see you as the definitive solution.

2. Your Members Are Already Paying Someone Else For It. Your members are actively seeking nutrition help. They are spending from $15 every month all the way up to $80 a week on generic consumer apps like MyFitnessPal Premium and the EBT app. This is money leaving your community and going to tech companies that offer zero personal support. You are letting an untapped revenue stream walk out your door every single day.

3. It Allows You to Immediately Stand Out and Offer More. In a competitive market, adding professional, in-house nutrition coaching instantly separates you from the budget gym down the street. You are no longer just selling access to equipment; you are offering a complete, results-guaranteed wellness solution. This elevates your brand and gives you a powerful unique selling proposition that justifies a premium price.

4. It's the Most Obvious and Seamless Upsell. What's the first thing a member asks for when they want to accelerate fat loss or build muscle? Nutrition advice. It is the most natural add-on to a gym membership. You can seamlessly integrate it into new premium membership tiers or offer it as a high-value standalone service, making it an easy "yes" for both new and existing clients.

5. It is a High-Margin, Profitable Solution. Unlike gym memberships, which come with high overheads like rent, equipment maintenance, and utilities, a digital nutrition coaching service is almost pure profit. Once you have the platform, adding each new client costs you virtually nothing. It is the most efficient way to significantly increase your revenue and profitability without increasing your operational headaches.

This depends on what your offer looks like. If you look at the market apps like MyFitnessPal charge $40/month or apps like EBT, with less features than Nutrogen, charge $80/week.

You have something that neither of these apps have - an existing relationship and trust with members. Our suggestion is that if you are much closer to the EBT pricing for packages that include the included dietitian created meal plans.

We do our best to keep costs low so that you can make more profit. If you charge to little members will not value the app and will not be as committed to using it, therefore they will get less results.

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Your members don't necessarily have to pay anything. While we do charge a fee for the Nutrogen app, it's entirely up to you how you choose to offer it to your members. You have the flexibility to absorb the cost as part of your service, provide basic features for free while reserving advanced features for paid tiers, or pass the cost directly to your clients. This approach gives you the freedom to tailor the app's offering to suit your business model and members needs. You're in control of how the app is monetised and integrated into your services.

Imagine being setup and ready to offer your members nutrition is 30 minutes or less...because thats how quickly you have a branded web app and be ready to start providing dietitian created meal plans, food tracking, and thousands of recipes to your members.

If you want your own branded mobile app then it takes about 5 minutes to complete the form and 1-2 weeks for Google and Apple to approve the app.

We have a support system that gives you support right in the app. You are literally seconds away from getting the answer you are looking for.

No. The app provides the framework and content created by registered dietitians. It gives you, the coach, a powerful tool to guide your clients. You can leverage the pre-built, science-backed meal plans and formulas. This allows you to provide credible nutrition guidance confidently, without having to spend hours each week on providing support.

Absolutely. A key feature to look for is the ability to run group challenges, get members better results and keep members more engaged. Imagine launching a challenge exclusively within your app. Members can track their progress, share wins, and engage in a little friendly competition. This fosters a powerful sense of community and shared purpose that strengthens their bond with your gym, dramatically reducing the likelihood of them leaving.

Absolutely. We don’t just give you the tool; we give you the proven strategy to sell it.

You get exclusive access to our complete sales course, packed with professional scripts, powerful objection handling, and clear closing techniques.

This isn't generic theory—it's the exact system we developed and perfected while selling over 800 members into CrossFit gyms in just nine months. We remove all the guesswork so you and your team can sell with confidence and authority from day one.

We make it simple and seamless with our detailed implementation checklist.

This isn't just a list of tasks; it's a strategic guide that walks you through every step of the launch. It covers how to announce the new service, craft the right messaging to build excitement, and structure the rollout to demonstrate immediate value.

The entire process is designed to make your members feel upgraded and appreciated, ensuring high adoption and a smooth, professional transition for your business.